Write shorter sentences
Microcopy secret #12
A great line is a good line made shorter
Instead of: "Our solution utilizes AI-powered technology."
Say: "We use AI to make it work."
Instead of: "Advanced automation technology to streamline workflow processes and increase productivity."
Say: "Automate tasks. Save time."
Instead of: "Integrates with multiple third-party apps for seamless data synchronization."
Say: "Connect your favorite tools."
Cut unnecessary words. Make lines shorter. It increases clarity of your copy and drives results.