Avoid "landing page words"
Microcopy secret #22
Avoid landing page words
Instead of: "Supercharge your productivity with our revolutionary app."
Say: "Our app helps you organize your tasks, saving you hours each week."
Instead of: "Unlock the full potential of your business with our world-class solutions."
Say: "We provide you with 24/7 support & detailed analytics to make data-driven decisions."
Instead of: “Transform your ecommerce business with AI Chatbot.”
Say: “Use our AI Chatbot to offer 24/7 customer support to save time for your team.”
Avoid words that sound overused and insincere.
Unlock
Unleash
Exceed
Empower
Game-changer
Supercharge
…similar such terms.
These words might sound powerful, but they’ve been used so much that they start to feel like empty buzzwords. Instead, focus on specifics makes your copy feel genuine and relatable.