Copywriting is Objection Handling
If they’re not buying, they’re doubting.
A few months ago, I wrote what I thought was a perfect sales page for a B2B Saas.
Beautiful headline.
Clean layout.
Crisp copy.
But no one bought.
I couldn’t figure it out—until a mentor said,
"You didn’t answer the questions they were too scared to ask."
Copy isn’t about convincing.
It’s about removing doubt.
The Technique: Objection Handling
Every potential buyer has invisible questions in their head:
What if I hate it?
What if it’s too expensive?
What if I don’t have time?
Will this actually work for me?
Your job?
Answer those questions before they ask.
When you handle objections in your copy, buying becomes obvious.
Try This:
Instead of:
Start your fitness journey today.
Say this:
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Instead of:
Join our writing course.
Say this:
Think you’re “not a writer”?
Most of our best students thought the same.
Instead of:
Buy with confidence.
Say this:
Not sure it’s for you?
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The Takeaway
Next time you're writing copy, don’t just sell the dream.
Kill the doubt.
Make your reader
Feel seen,
Understood,
And safe to say yes.
Because when objections disappear, conversions appear.
Struggling to make your copy clear, confident, and high-converting?
Let me help.
I’ll take your rough draft and turn it into a crisp, compelling message that actually sells—without changing your voice.
Check out my copyediting service.
P.S. Not sure if it’s worth it? Try it risk-free.
P.P.S. If you don’t love the edits, you get a full refund. No awkward questions. No hard feelings.