Delete “very”
“Very” makes your copy very dumb.
Don’t say: The movie was very interesting.
Say: The movie was captivating.
Don’t say: Our app provides very powerful analytics to help you make better decisions.
Say: Our app provides robust analytics to help you make better decisions.
Don’t say: Our platform offers very flexible integration options with other tools.
Say: Our platform offers flexible integration options with other tools.
Deleting ‘very’ increases clarity of your copy, enhances it’s impact.
Replacing ‘very’ with stronger verbs provides greater emphasis on benefits, and improves readability (e.g., "excellent" instead of "very good").