Replace 'and' with 'but'

Microcopy Secret #1

Replace 'and' with 'but'

1. Instead of: "My app is flexible, durable and affordable.

Say: "My app is flexible and durable, but also affordable.

2. Instead of: "This book is informative, and entertaining."

Say: "This book is not only informative, but also entertaining."

3. Instead of: "Our customer support is responsive, knowledgeable, and available 24/7."

Say: "Our customer support is responsive and knowledgeable, but what really sets us apart is our 24/7 availability."

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Using "but" instead of "and" creates a sense of contrast or surprise, making the sentence more engaging and memorable.

This microcopy secret can help add flavor to your writing!