Add (Almost)

Microcopy Secret #11

Add (Almost)

Source: Harry Dry’s Marketing Examples

Instead of: "Unkillable Houseplants"

Say: "(Almost) Unkillable Houseplants"

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Instead of: "Foolproof Recipes for Beginners"

Say: "(Almost) Foolproof Recipes for Beginners"

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Instead of: "Perfect Skin in 30 Days"

Say: "(Almost) Perfect Skin in 30 Days"

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Adding "(Almost)" makes your claim more relatable and achievable.

It acknowledges nothing is perfect, but still conveys confidence and reliability.

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