Contractions
Instead of: "Do not miss out on this opportunity."
Say: "Don't miss out on this opportunity."
Instead of: "We will provide you with..."
Say: "We'll provide you with..."
Instead of: "You cannot afford to miss this."
Say: "You can't afford to miss this."
Contractions transform your copy into a friendly & conversational voice.
It connects with your audience on a personal level.