Use 'you' instead of 'we'

Microcopy Secret #7

Use "you" instead of "we"

Instead of: "We have a team of experts."

Say: "You get expert guidance and support."

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Instead of: "We're constantly updating our software."

Say: "You get instant access to new features and updates."

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Instead of: "We support multiple platforms."

Say: "You can work seamlessly across devices and platforms."

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Using "you" instead of "we", puts your customer (and their needs & benefits) in focus, not your company. This helps you drive engagement, and increase conversion.

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