Delete the word 'that'
Source: Josh Spector
Instead of: "They know that we're a great team."
Say: "They know we're a great team."
Instead of: "This feature is designed so that you can work more efficiently."
Say: "This feature is designed to help you work more efficiently."
Instead of: "I believe that writing is a powerful tool for self-expression."
Say: "I believe writing is a powerful tool for self-expression."
At least 90% of the times, the word “that” can be removed from your writing. It’ll instantly make your copy stronger.
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