Use Customer Testimonials
Because what they say sells better than what you say
I once worked with a client who had written 500 words of passionate copy for their product.
Benefits? Nailed.
Story? Emotional.
CTA? Crystal clear.
Results? Crickets.
Then we made one tiny tweak:
We added this single line from a happy customer:
“This saved me 5 hours a week. I don’t shut up about it.”
Sales went up almost immediately.
Why? Because trust doesn’t come from the seller—it comes from people like the buyer.
The Tip: Let Your Customers Do the Selling
Testimonials are social proof. But more than that, they’re objection handlers, trust builders, and storytelling shortcuts—all rolled into one.
Real people. Real results. Real language.
They say what you can’t say without sounding pushy.
Try This:
Instead of:
"This tool will save you hours every week."
Say this:
"Saved me 5 hours a week—and now I can finally clock out at 5." — Lisa, marketing manager
Instead of:
"Our course is beginner-friendly and easy to follow."
Say this:
"I was scared I wouldn't keep up. Turns out, it was simpler than I thought—and actually fun!" — Arjun, first-time student
Instead of:
"Clients love working with us."
Say this:
"Working with them felt like having an in-house team that actually cared." — Dev, founder, TinyCRM
The Takeaway
You can talk about how great your product is—or you can let your customers do it for you.
Testimonials = copy you didn’t have to write, but your readers need to hear.
Struggling to make your copy clear, confident, and high-converting?
Let me help.
I’ll take your rough draft and turn it into a crisp, compelling message that actually sells—without changing your voice.
Check out my copyediting service.
P.S. Not sure if it’s worth it? Try it risk-free.
P.P.S. If you don’t love the edits, you get a full refund. No awkward questions. No hard feelings.