Use 'even if'
To handle objections, before it arises.
Use 'even if' to handle objections
Fitness program
Before: "This program will help you lose weight and feel great."
After: "This program will help you lose weight and feel great—even if you’ve tried everything else and failed before."
Online Course
Before: "Learn how to code and build your dream app."
After: "Learn how to code and build your dream app—even if you’ve no technical background."
Personal Finance App
Before: "Take control of your finances with our easy-to-use budgeting app."
After: "Take control of your finances with our easy-to-use budgeting app—even if managing money feels overwhelming."
Address your customer’s unspoken fears with: even if.
It makes your copy persuasive by tackling objections head-on.
It eases doubts and reinforces confidence in your product.