Use odd numbers in your listicle
Microcopy secret #16
Use odd numbers in your listicle posts
5 Love Languages (Gary Chapman's popular relationship book)
7 Habits of Highly Effective People (Stephen Covey's bestselling book)
7 Deadly Sins (historical concept, popularized in literature and art)
Ocean’s Eleven (film)
13 Things Mentally Strong People Don't Do (Amy Morin's bestselling book)
More cultural examples:
3 Musketeers (Alexandre Dumas' novel)
5 Elements (ancient Chinese philosophy)
7 Dwarfs (Snow White)
7 Wonders of the World (historical list)
9 Lives of cat (Egyptian mythology)
10 is an exception.
Top 10 Movies of the Year (IMDB)
Top 10 Business Books of the Year (Forbes)
Top 10 Travel Destinations (TripAdvisor)
10 Commandments (Biblical)
10 Best Shopify Apps (SaaS)
Why?
1. Cultural significance (top 10 lists).
2. Familiarity and comfort.
3. Easy to process.
Odd numbers make your content more impactful. Human brains respond better to uneven counts.
It can enhance engagement, shares, and memorability.
Interesting