Use simple words. Avoid fancy vocab.
Utilize → Use
Receive → Get
Streamline → Simplify
Innovative → New
Flabbergasting → Amazing
Succulent → Juicy
Minutiae → Details
Don't say: Our software will utilize advanced algorithms for better performance.
Say: Our software will use advanced algorithms for better performance.
Don't say: Customers can receive notifications about their orders.
Say: Customers can get notifications about their orders.
Don’t say: Our application is designed to streamline your workflow.
Say: Our app is designed to simplify your workflow.
Fancy vocabulary makes your readers feel dumb.
And when they do, they won’t buy.