Use specific numbers
Source: Enchanting Marketing
Don’t say: Hundreds of small businesses use our accounting service to save time.
Say: 254 small businesses use our accounting service to save time.
Don’t say: The global market for online courses is estimated to be in billions of dollars.
Say: The global market for online courses is estimated around $107 billion.
Don’t say: We provide the quickest printing service in town.
Say: Get your brochures printed in 48 hours.
Words like hundreds/ millions or quickest/ fastest - may seem specific.
But they sound like you’re exaggerating the truth.
Use specific numbers to draw attention and increase credibility.