Use the Voice of the Customer
Because your audience has already written the copy for you
A client once sent me a Notion doc filled with feature descriptions.
It was technically accurate—but emotionally flat.
Then I asked, “Do you have any customer reviews or chat logs?”
She shared a folder full of support tickets and survey answers. Jackpot.
In one reply, a customer wrote:
“Finally—a tool that doesn’t make me feel dumb five minutes in.”
That line became the headline. It outperformed the original by 3x.
The Tip: Steal Their Words (Ethically)
This idea was championed by Joanna Wiebe at Copyhackers, who calls it Voice of Customer (VoC) copy.
Your customers are already telling you what they care about.
In testimonials.
In complaints.
In reviews.
In DMs.
When you use their language, your copy resonates deeper—because it sounds like them.
Try This:
Instead of:
“Our product is intuitive and beginner-friendly.”
Say this:
“Finally—a tool that doesn’t make me feel dumb five minutes in.”
Instead of:
“We save you time.”
Say this:
“After switching, I got 3 hours of my day back.” — Real user
Instead of:
“Reliable support team ready to help.”
Say this:
“Support got back to me in 7 minutes. I’ve never felt more heard.”
The Takeaway
Don’t just write for your audience—write like your audience.
Dig through reviews.
Steal from survey answers.
Quote real humans.
That’s how you stop sounding like a brand—and start sounding like a solution.
Want help mining your reviews & turning your VoC into high-converting copy?
I can help with that.
I’ll take your rough draft and turn it into a crisp, compelling message that actually sells—without changing your voice.
Check out my copyediting service.
P.S. Not sure if it’s worth it? Try it risk-free.
P.P.S. If you don’t love the edits, you get a full refund. No awkward questions. No hard feelings.