Write “10” not “ten”
Microcopy secret #14
Write “10” not “ten”
Instead of: Five flavors inside
Say: 5 flavors inside
Instead of: Ten best shopify apps to increase sales
Say: 10 best apps to increase sales
Instead of: Seven habits of highly productive executives
Say: 7 habits of highly productive executives
When people see digits (10) instead of words (ten), they are more likely to click on ads and want to purchase the product.
Why? Because our brains process digits more naturally, creating a positive frame of reference.