Write in a “Pyramid” Style
How to Structure Lists That Sell
When you're writing copy—whether it’s for a sales page, a tweet, or a landing page—how you arrange your words matters just as much as what you say.
One powerful tool? The Pyramid Style.
How it works?
When listing out multiple elements (products, features, outcomes), arrange them in an ascending or descending order of magnitude.
That’s it. Simple. But the impact is powerful.
Why does it work?
Because it creates rhythm, emphasis, and contrast. Your reader glides from small to big—or big to small. Either way, the shape holds attention. It feels complete.
Use it for bullets, benefits, bonuses, or breakdowns. Let's look at a few examples:
Example 1: Bonus Stack
Instead of:
A mastermind session
A private Slack channel
A 15-minute coaching call
Say this:
A 15-minute coaching call
A private Slack channel
A mastermind session
Why it works: We’ve built up to the most valuable item. That final line lands harder.
Example 2: Product Bundle
Instead of:
1 course
Monthly Q&A calls
3 ebooks
Say this:
3 ebooks
1 course
Monthly Q&A calls
Why it works: We begin with passive content and build up to the highest engagement format—live interaction. The structure builds trust and momentum.
Example 3: Outcomes or Results
Instead of:
More focus
Better writing
Grow your audience
Say this:
Better writing
More focus
Grow your audience
Why it works: We move from internal change to external reward. That progression keeps the reader moving forward.
Final Thought:
When writing a list, don’t throw items in randomly.
Build it like a pyramid. Go from light to heavy, or heavy to light.
Make the structure work with your message—not against it.
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