Focus on Benefits, Not Features
Shift from what it does to how it helps.
Focus on Benefits, Not Features
1. SaaS Example
Feature:
"Our software has automated email scheduling."
Benefit:
"Save hours every week by automating your email scheduling."
Why it works: The benefit focuses on the time saved, which directly impacts the user’s productivity.
2. E-Commerce Example
Feature:
"These shoes are made with waterproof material."
Benefit:
"Keep your feet dry and comfortable, no matter the weather."
Why it works: The benefit highlights how the feature improves the customer’s daily experience.
3. Business Example (e.g., Gym Membership)
Feature:
"We offer state-of-the-art fitness equipment."
Benefit:
"Achieve your fitness goals faster with cutting-edge equipment designed for maximum results."
Why it works: The benefit ties the equipment directly to the customer’s goal, making it more compelling.
Focus on benefits.
It makes your messaging more relevant. It engages your readers by directly addressing their needs and desires.
Which one do you think will click most with your audience?