Anaphora: The Power of Repetition in Copy
How repeating key phrases makes your message more persuasive.
Anaphora is a powerful writing technique that repeats words or phrases.
It adds rhythm, emphasis, and impact.
It makes your copy more persuasive and memorable.
Big Brands Using Anaphora
🚫 Before: "Our soda has no sugar, but it still tastes great."
✅ After: Pepsi: "Zero sugar. Zero compromise."
🚫 Before: "Our coffee is made with fresh milk and premium beans, served quickly."
✅ After: Costa Express: "Real milk. Real beans. Real quick."
🚫 Before: "Some people are naturally beautiful, but good makeup helps too."
✅ After: Maybelline: "Maybe she's born with it. Maybe it's Maybelline."
🚫 Before: "Take a short break and enjoy a Kit Kat."
✅ After: Kit Kat: "Have a break, have a Kit Kat."
Why It Works
🔹 Adds Emphasis: Drives key points home by repeating them.
🔹 Boosts Memorability: Repetition makes your message stick.
🔹 Creates Rhythm: Makes your copy feel more engaging and natural.
Use anaphora in your headlines, emails, and landing pages to make your copy more persuasive. Try it in your next piece of writing!
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✅ Use simple words
✅ Write engaging CTA
✅ Delete fluff words