Delete fluff words

Yes - actually, literally and absolutely.

Delete these words to strengthen your copy

• actually

• basically

• literally

• absolutely

These words weaken your copy.

They add no real value. And make your message feel less confident.

---

I don’t have examples.

But I got some puns to drive home the point.

• If it’s true, you don’t need 'actually' to prove it.

• Literally, 'literally' isn't literal anymore.

• Why say 'absolutely necessary' when 'necessary' is absolute?

---

You may also like:

• Delete 'really'

• Delete ‘I think’

• Delete 'that'

---