Your Headline Is a Promise—Not Just a Summary

Make it compelling. Then, make sure you deliver.

Your headline isn’t just a summary of your content—it’s a promise to your reader. It sets expectations, creates curiosity, and convinces them to keep reading.

Source

Note: But if your content doesn’t deliver on that promise, you lose trust.

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Before & After: Stronger Headlines

🚫 Before: "How to Improve Your Writing" (Vague & generic)
✅ After: "Write Like a Pro: 3 Simple Fixes That Transform Your Writing" (Clear promise of transformation)

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🚫 Before: "Why Sleep Is Important" (Obvious & unexciting)
✅ After: "What Happens to Your Brain When You Don’t Sleep Enough" (Triggers curiosity & sets up a payoff)

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🚫 Before: "Marketing Strategies for 2024" (Lacks urgency or a hook)
✅ After: "The Only 3 Marketing Strategies You Need in 2024" (Specific & confidence-inducing)

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Why It Works

🔹 Creates Curiosity: A good headline pulls readers in.
🔹 Sets Expectations: Readers know what they’ll get.
🔹 Builds Trust: Delivering on your promise keeps them coming back.

Next time you write a headline, ask yourself: What promise am I making? And does my content fulfill it?

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You may also like:
✅ Replace passive with active voice
✅ Use ‘even if’ - to handle objections
✅ Use odd numbers in your listicle

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