Microcopy Secrets

The Contrarian Headline Trick

How to grab attention by saying the opposite of what everyone else expects

Oct 24 • 

Sathya

4

1

September 2025

Most. But. Instead.

A 3-line copywriting structure that instantly sharpens your message

Sep 18 • 

Sathya

4

2

Use "Plus" for an Extra Punch

A Simple Word That Amplifies Your Copy

Sep 11 • 

Sathya

2

August 2025

CTA vs CTO ("Call to Outcome")

Sell Outcomes, Not Clicks.

Aug 26 • 

Sathya

2

2

The S.C.A.R.Y. Copywriting Framework

Writing a landing page that converts

Aug 20 • 

Sathya

4

Your Customers Have Already Written Your Best Copy

How to turn customer reviews and conversations into high-converting copy.

Aug 13 • 

Sathya

2

Sell the Pain behind the Pain

First order vs Second order pain

Aug 8 • 

Sathya

3

July 2025

Use opposites

The fastest way to write punchy, high-conversion copy.

Jul 28 • 

Sathya

3

16-Word Formula That Sells Anything

How one simple formula can clarify your offer, hook your reader, and boost conversions instantly.

Jul 21 • 

Sathya

8

2

Replace "However" with "But"

Make your copy feel more human—with just one word.

Jul 14 • 

Sathya

3

Use the Voice of the Customer

Because your audience has already written the copy for you

Jul 7 • 

Sathya

4

June 2025

Use Customer Testimonials

Because what they say sells better than what you say

Jun 30 • 

Sathya

2