Archive - Microcopy Secrets

Copywriting is Objection Handling

If they’re not buying, they’re doubting.

Jun 23 •

Write in a “Pyramid” Style

How to Structure Lists That Sell

Jun 16 •

What You are Not

Define yourself more clearly

Jun 9 •

Pain is the Pitch

The simplest way to write a headline that hits

Jun 2 •

April 2025

Turn content into compelling narratives

Apr 1 •

March 2025

Your Headline Is a Promise—Not Just a Summary

Make it compelling. Then, make sure you deliver.

Mar 27 •

Anaphora: The Power of Repetition in Copy

How repeating key phrases makes your message more persuasive.

Mar 20 •

Engage readers by asking and answering their questions.

Mar 13 •

Malapropisms: The Accidental Comedy in Copy

How using (or avoiding) word mix-ups can shape your brand voice.

Mar 6 •

February 2025

Stop Sounding Like AI

How to make your copy feel human.

Feb 27 •

Internal cliffhangers

The Secret to Keeping Readers Hooked

Feb 20 •

Focus on Benefits, Not Features

Shift from what it does to how it helps.

Feb 6 •

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