Delete the word 'just'
It's just not needed.
Just delete 'just'—it's just fluff.
It weakens your copy.
Makes your message sound hesitant.
Landing Page Copy
Before:
"We just want to help you achieve your goals."
After:
"We want to help you achieve your goals."
Sales Email Copy
Before:
"I’m just checking in to see if you’ve had time to review the proposal."
After:
"I’m checking in to see if you’ve had time to review the proposal."
Guarantee Section
Before:
"We’re just here to make sure you’re satisfied."
After:
"We’re here to make sure you’re satisfied."
The word "just" often adds unnecessary humility or hesitation.
Remove it to make your copy sound more confident and persuasive!
Exception:
Use "just" when you want to soften a request, or create a conversational tone.
It works well to lower stakes or make your message feel approachable.
CTA Example: "Just click here to get started". It makes the action feels effortless.