Internal cliffhangers

The Secret to Keeping Readers Hooked

How to use internal cliffhangers to boost engagement?

Ever started reading something and just couldn’t stop?

That’s not an accident.

Good copywriters use a simple trick: internal cliffhangers—subtle phrases that create curiosity and pull readers forward.

But most copy skips this… and loses attention fast.

Let’s fix that. 👇

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Before:

"Let’s talk about SEO mistakes."

After:

"Most people make this one SEO mistake without realizing it. Let me explain"

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Why It Works

The second version creates an open loop—it hints at something important but doesn’t reveal it immediately.

That tiny gap makes readers want to keep going to satisfy their curiosity.

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Quick Copy Trick

Try using phrases like:

• “Here’s why… “

• “For example…”

• “Let me explain. ”

• “Here’s what I mean: ”

• “Sound silly? It’s not! ”

These tiny shifts keep readers engaged—and engaged readers convert.

Try it in your copy this week. You’ll see the difference. 🚀

Which one will you try first? Drop a comment below.

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You may also like:

✅ Delete “very”

✅ Write shorter sentences

✅ Use odd numbers in your listicle

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