Use Hypophora
Engage readers by asking and answering their questions.
Hypophora is when you ask a question and immediately answer it.
Why does it work?
Because it:
creates curiosity,
keeps readers engaged, and
makes your writing more conversational.
Before: "Our tool helps businesses streamline their workflow."
After: "Struggling to keep up with endless tasks? Our tool automates your workflow, so you can focus on what matters."
Before: "This chair is designed for maximum comfort."
After: "What makes this chair so comfortable? Its ergonomic design supports your posture for all-day ease."
Before: "Improve your writing with this simple trick."
After: "Want to write more persuasively? Use hypophora—it keeps readers engaged and makes your message irresistible."
Why It Works
🔹 Creates Curiosity: Makes readers want to keep going.
🔹 Feels Conversational: Mimics natural speech, making your copy relatable.
🔹 Guides Thinking: Helps steer your audience toward the right conclusions.
Try using hypophora in your next piece of copy. You’ll see the difference.
You may also like:
✅ Write shorter sentences
✅ Focus on benefits, not features
✅ Delete “very”